ONWARD SALES CORP • NEW STANTON, PA (100K SQ FT) & HOLLYWOOD, FL

Built by Operators Who Run $20M+ Across Six E-Commerce Brands—Not Brokers.

Most valuation websites are disguised lead traps for 12%-commission business brokers. StoreComps is the open-book research desk of Onward Sales Corp. Whether you want to benchmark your store against 34 verified 2026 comps, connect with an SBA 7(a) PLP lender, or receive a confidential, 0%-commission off-market buyout offer from our holding company, every number here comes from real operating experience.

Calculate Your Net Exit Proceeds ↓

$20M+ GMV

Annual revenue across our 6 owned specialty Shopify & B2B catalogs

100,000+ sq ft

Owned fulfillment & logistics center at 1000 Westinghouse Dr, PA

21–45 Days

Direct principal LOI-to-wire timeline with $0 broker commission

Q4 2026 INSTITUTIONAL INDEX

Clear Category Multiples Breakdown

WSJ Prime: 6.75%

1. Industrial, Safety & B2B Catalogs

Low <3.5% returns, municipal & contractor repeat POs

3.2x – 4.7x SDE

2. Consumables, Tea/Food & Subscription DTC

High-LTV replenishment cohorts & Recharge recurring rev

3.4x – 4.8x SDE

3. Omnichannel Brands (Shopify + Amazon + B2B)

+15% to +25% diversification multiple premium

3.6x – 5.8x EBITDA

4. Branded Niche & Enthusiast Shopify DTC

$500K–$5M revenue SBA 7(a) acquisition sweet spot

2.6x – 3.6x SDE

5. Defensible Amazon FBA Private Label

Brand Registry + hero ASIN review moat (+ landed inv)

2.3x – 3.6x SDE

6. Turnaround, Carve-Out & Distressed Stores

SBA-ineligible; Onward Sales Corp all-cash specialty

0.9x – 1.8x Cash

Direct M&A Desk: isaac@onwardsalescorp.com Explore 16 Sold Comps ↓

I. Our Operating Experience: Six Established E-Commerce Brands Under One Roof

We plug acquired brands directly into our centralized 100,000+ sq ft PA fulfillment hub, ERP/WMS stack, and growth team.

II. Interactive Valuation, SBA 7(a) DSCR & Net Seller Proceeds Calculator

See what your business is worth—and compare what you actually keep after an 8%–12% broker fee vs. a 0%-fee direct sale to Onward Sales Corp.

Primary E-Commerce Vertical

Trailing 12-Month (TTM) Revenue $2,500,000

TTM Seller Discretionary Earnings (SDE / EBITDA) $550,000 (22.0%)

YoY Revenue Growth +16% YoY

Landed Inventory at Cost ($) $280,000

Estimated Market Enterprise Value

$2,122,500

3.35x SDE + Inv

SBA DSCR: 1.52x (Financeable)

Traditional Brokered Sale

$1,920,862 Net

After ~9.5% Broker Fee (-$201,638) & 90–120 Days on Market

Direct Sale to Onward Corp

$2,122,500 Net

$0 Broker Fee • Keep 100% of Proceeds • Close in 21–45 Days

III. The 4-Pillar E-Commerce Deal-Stack Directory (28 Vetted Firms)

Every firm below has been vetted by our M&A desk. Click any provider's website or request a warm introduction.

IV. 2026 Closed Transaction Ledger & Broker Commission Matrix

16 verified e-commerce transactions and 8 M&A broker fee schedules benchmarked by Onward Sales Corp.

Date / Comp ID	Transaction Profile & Diligence Notes	Channel	TTM Rev & Earnings	Sold Multiple	Total Deal Price & Structure

Broker / Direct Principal Buyer	Model	Upfront Fee	Fee on $1M Exit	Fee on $3M Exit	Fee on $5M Exit	Exclusivity & Link

WEEKLY INSTITUTIONAL DISPATCH • DEAL FLOW & PRICE CUTS

Read by 7- & 8-Figure Store Owners, SBA Lenders & Holdco Buyers

Every Tuesday morning, Isaac & the Onward Sales Corp M&A desk publish 5 under-market e-commerce price cuts, SBA SOP 50 10 8.1 QoE insights, and real warehouse/3PL margin tear-downs.

ISSUE #1 HIGHLIGHT • OCT 27, 2026

Why the Oct 1, 2026 SBA $3.0M QoE Mandate Created a $2.85M Pricing Sweet Spot: Change-of-ownership SBA 7(a) loans ≥$3.0M now require a lender-commissioned independent Quality of Earnings report. Smart sellers with $780K SDE are pricing at $2.88M to clear underwriting 3 weeks faster.

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